Sunday, June 8, 2014

The Uses & Gratifications Theory Video Link

http://www.powtoon.com/p/bL2h9M3F3Om/

This video talks about the use of media in the Uses & Gratifications theory. This theory focuses on the different ways people use media in their daily lives. There are eight different ways to use media and they are called typologies. Each typology is illustrated in the video with examples from a couple named Dave and Lauren. The eight typologies are: passing time, companionship, escape, enjoyment, social interaction, relaxation, information and excitement. The goal of this video is to help us understand how we use media and why we use media in those ways.

2 comments:

  1. Great Job on the video. It was straight forward and well laid out. The narration along with the dialogue made it easy to follow. I enjoyed watching it!

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  2. I would have to agree with Joe with the fact that this presentation was amazingly represented and achieved the goal to which it helps the audience learn about the chapter within a small video. I was thoroughly impressed with all of the graphics. Job well done!

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